Would you like to get more out of your WebDirect? Are you interested in attracting more visitors and generate more bookings? If yes, please read through our tips below to increase the visibility of your WebDirect website.
1. Custom domain
Registering a personalized domain name will help you generate the best online presence for your brand.
For example, a custom domain including your property name can easily be found by potential guests. Without it, guests can simply not find your website and therefore, can’t use it to make a booking. Ideally, your personalized domain is short and easy to remember. This does not just help boost your bookings on your WebDirect site but also supports positioning your brand online. WebDirect websites with a custom domain have proven to receive not just more website traffic, but also more reservations. This is caused by the increased ranking on search engines such as Google.
Did you already add a custom domain to your WebDirect website? You can follow this guide to complete the process.
2. Google Search Console
Google Search Console is a free service offered by Google that helps site owners monitor and maintain their site's presence in Google Search results. It’s not required to sign up for Search Console for a site to be included in Google's search results. However, doing so can help the site’s owner understand how Google views the site and optimize its performance in search results.
If you want to connect to Search Console right now, you can find the instructions here.
3. Google My Business
Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. To boost traffic to your website, it’s important to ensure that your property has a profile in Google My Business with your official domain listed.
Should you not have a profile yet, we recommend you to read through the additional information here.
4. Social Media
We recommend creating and updating your business profile on Facebook, Instagram, and Twitter to improve your brand visibility. Remember to list your official website on those channels and to list your social media accounts on your website.
Do you want to know how to insert social media links on your WebDirect? You can find more information here.
5. SEO settings
Meta descriptions are tags that will allow search engines to understand what your website is about. The description is usually a small paragraph or 1-2 sentences, including keywords which your customers would search for. Those can also be shown in search engine listings below your page title. Make sure to keep your titles relevant and include useful keywords, to make the most out of SEO.
If you like to learn more about writing a good meta description, have a look at this article.
6. Beautiful and updated pictures
Ensure you have high-quality photos on your property, as these are key in a guest’s decision on where to stay next. If possible, use a professional photographer to support you in getting the right photos to present yourself to future guests.
You can find some expert tips about photography on your WebDirect pages here.
7. Personalize your content
Your Homepage and Room descriptions have been created automatically by our system. However, we strongly encourage you to personalize your existing content to describe your property's identity in the best possible way.
In addition, we recommend creating new relevant content sections, such as Gastronomy, Surroundings, Activities, History, Events, etc. Please note that this content has to be unique and of your own creation.
Is your property description already personalized? If not, you can refer to the explanation in this article to update it. In order to create new content, you would first need to add a new page. A step by step guide on how to add a new section can be found here.
8. Brand identity
WebDirect enables you to promote your accommodation, which you should do with the help of consistent brand representation. Displaying a coherent brand online improves your recognition in the market. For example, make sure you are using the same logo and colors across different channels and sticking to the same theme. WebDirect allows you to select the theme that fits you and your accommodation best. You can add your own logo, play with the color settings and upload different background images.
We recommend reading through our instructions on changing the different elements. You can find them here.
9. USPs (Unique Selling Points)
Why would a guest book through your WebDirect site instead of using an OTA such as booking.com? And what do you do better than other accommodations around you?
Those questions are most likely easy to answer for you, but you need to make sure your guests know the answer as well.
We recommend you to think of your Unique Selling Points and include them in your WebDirect. Are you located right on the beach? Do you offer the best breakfast in town? Or do you offer special treatments to guests like free meals or a room upgrade? Let your website visitors know!
Make sure to strengthen your USPs (unique selling points) in for example your meta description and if possible in your homepage to attract traffic. In case you are not sure yet how to write a good meta description, have a look at our information regarding SEO settings under point 5. If possible show them on your pictures to make it visual and include them in your property description as well.