This article will explain the different performance metrics related to guest engagement on your website.
Table of contents
The number of visits to your website is being tracked and you will find that there are 2 types of visitors that visit your website:
- New visitors - visitors to your BookingSuite website, that have not visited your website before, over the past 30 days.
- Returning visitors - visitors to your BookingSuite website, that have visited your website before, over the past 30 days.
Top Converting Sources are top websites and organic search terms that brought visitors to your website.
Top Browser Languages are the languages that your visitors use most often when visiting your BookingSuite website. These languages are shown as codes. To learn which code stands for which language visit this page.
Once a visitor lands on your website, this person may be interested in booking a room at your property and clicks on a "Book Now" button. We refer to these cases as "Looks" (i.e. The visits that “looked” at the booking engine on the website).
The Visit-to-Look conversion is a percentage that tells you how many of your website visitors have actually clicked on the “Book Now” button. This is calculated by dividing the number of clicks on the "Book Now" button by the total by the total number of visits for a given date range.
Top Converting Pages are pages on your BookingSuite website that a guest was on before they clicked on a "Book Now" button.
In the end, we want the visitor to not only click on "Book Now", but to also actually book a room at your property. The Look-to-Book conversion is a percentage that tells you how many of your website visitors that looked at your booking engine also ended up making a booking. This is calculated by dividing the number of bookings made on your BookingSuite website by the total number of clicks on your "Book Now" buttons in a given period.
4. Bounce rate
The bounce rate is a percentage that tells you how many of your visitors left your website after only viewing one page. Check out the Top Bounce Sources, to understand where visitors that show this type of behaviour come from. Top Bounce Sources are websites that drive traffic to your website, however often this results in a bounce.
As you may understand, keeping the bounce rate low is essential to your website performance.
Read this article to learn more about how to keep this rate low.