Meta descriptions are descriptions that appear under a search engine result page. Keywords in your meta description will help drive people to click on your page.

Here are some aspects to consider when writing your meta description:

• Make sure each meta description on your website is unique and original
• Write which type of property you have (hotel, B&B…) the target (family, students…) and the strength of the property (wifi, free breakfast…)
• Write no more than 150 characters
• Write complete sentences with correct spelling and punctuation
• Be compelling! Give searchers a reason to click on your website over one of your competitors