What is it?
Google Analytics is a robust analytic and website visitor tracking service for all segments from personal blogs to major companies. Many of our partners use Google Analytics, but also rely on our analytics for hospitality industry specific metrics.
Why is it useful?
Using Google Analytics is helpful for your business as well as for us during the production process. For you, using Google Analytics in tandem with the BookingSuite analytics can provide helpful benchmarks as to how your site is performing now as opposed to when you are on your old site. It can also provide more robust data.