A business listing on Google displays your business information next to Google search results. It’s a great tool to get more visitors to your website, and to get your name out there to more potential guests. What’s more, it’s free to use.
With Google My Business, your property information will be more visible in Google Searches and even Google Maps.
To boost traffic to your website, it’s important to ensure that your property has a profile in Google My Business with your official domain listed.
If you don’t already have a profile, we recommend that you set it up and read through the additional information from Google here.
If you already have a Google My Business account, you can log in at google.com/business and start editing your property listing immediately. If you don’t have an account, you can create one here. As soon as you are logged in to your Google Account, you’ll be able to enter the name of your business, the physicaladdress of your business, select a business category (for example: Hotel, Bed and Breakfast, Hostel, etc.), add your contact details and your website address.
Your website address should be your WebDirect domain. In the listing a button called ‘website’ will appear (see screenshot). From there, guests will be forwarded to your WebDirect site.
Lastly, you’ll have to verify your business. You’ll be offered different verification options, depending on the type of business you have selected. Based on Google’s guidelines, you’re usually asked to verify your property using a verification code sent via a postcard. Some selected businesses can also be verified by phone or email.
After completing these steps and receiving your postcard, you’ll be able to review your property information again for a final check. As soon as you finalise the information and click on ‘Done editing’, you’ve reached the end of the claiming process.
For more information on how to claim your Google My Business listing, have a look at Google’s guide.