How to choose a great domain
Updated

Choosing a suitable domain name for your property can be challenging. The right domain name is important for your property’s brand. On top of that, the right domain can help you from a marketing point of view and, if chosen wisely, can attract guests and get you more direct bookings. 

We have collected some tips and tricks to help you choose the perfect domain for your property website.

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  1. Keep it short and simple

Keep it simple and short to keep things easy for your guests. The longer your domain is, the higher the risk that people will make spelling mistakes when they enter it into their search bar.

Avoid using words such as ‘or’, ‘and’, ‘a’, ‘an’  as they can easily be forgotten. The same applies to numbers or hyphens. For example, rather than getting the domain: 'my-hotel-name-in-city.com', you should look for 'hotelname.com'. This domain excludes hyphens, avoids additional word count and makes it easy for guests to memorise. 

  1. Keywords

Use keywords that describe your property and its unique selling points. Put yourself in the shoes of a potential guest and think about the words they would think of while searching for your property. 

  1. Special characters 

Special characters should be avoided. Domain providers (also called domain registrars) won’t allow you to include special characters in the domain name. Examples of special characters that can’t be used are: ?, !, #, %, & and *.

  1. Make it relevant 

Make sure your domain name is relevant to your property. For example, if you only target regional guests, a specific type of guests like 'backpackers', or if your location is one of your unique selling points, you should consider including it in your domain name. 

  1. Watch your language 

 Avoid using slang in your domain name. This may make it more difficult for guests to find your website. It can also make your website and business appear less professional. 

  1. Protect your brand

In order to protect your brand, you should always think about buying different domain extensions, as well as misspelled versions of your brand/domain name.
Domain extensions are the end of your domain address such as '.com', '.co.', and '.net'.  If you’re only targeting local guests, you should include your typical country extension (e.g. '.de' for Germany, '.it' for Italy, '.fr' for France, etc.).
If you buy domains with different extensions you can decide on your ‘main’ domain and forward the other extensions to that primary domain. The same principle can be applied for registering a misspelled version of your domain name. By forwarding guests from the misspelled domain name to your actual domain, you can ensure that guests will land on your website.
We recommend comparing different registrars to find the best offer. 

Once you’ve decided on your domain, you can check if it’s already being used by another company, or if a similar version of your domain name is used by other properties similar to yours. Make sure to check if the domain name you have in mind is not subject to any copyrights or trademarks.