How to set up Google Analytics tracking

It’s important to track the performance of your property’s website so you understand what’s going well and what you can improve. Your WebDirect website includes analytics to help you do this, but you can also set up Google Analytics tracking.

Google Analytics gives you an even more detailed understanding of how your website is performing. It  presents data on:

  • The number of visits to your website
  • The percentage of new and returning visitors
  • How long visitors stay on each page of your website
  • Which countries you get traffic from

Keep in mind that you can only add Universal Analytics to your website. It won’t include other types of tracking, like cross-domain tracking or e-commerce tracking. It’s also possible that the data you see in your WebDirect BackOffice won’t match your Google Analytics account exactly – this is because we use different data to track your website’s traffic.

How to set up Google Analytics tracking

Before you can set up Google Analytics on your website, you’ll need to get a tracking code. Here’s how to do it:

  1. Log in to your Google Analytics account.
  2. Click on ‘Admin in the bottom left-hand corner.

  3. In the ‘Property’ section, click on ‘Tracking Info’.

  4. In the drop-down menu that appears, click on ‘Tracking Code’.

  5. Copy the Tracking ID that appears. It will look something like ‘UA-XXXXX-YY’.

Next, follow these steps to insert the Google Analytics code into your website:

  1. Log in to your BookingSuite back office.
  2. Under the ‘Settings’ tab,click on ‘Website’, then on Google Analytics tracking info.’


  3. In the ‘Tracking ID’ box, paste the code you copied earlier.

  4. Click on ‘Save in the bottom right.

  5. Click on ‘Publish’ in the top-right corner.

* Please note, this is meant for Universal Analytics only. This will not include cross-domain tracking, Ecommerce Tracking, etc. (for cross-domain tracking: see the continuation of the article), Also, the data shown on your analytics dashboard may not exactly match your Google Analytics account, as BookingSuite uses a different data source to track your website's traffic.


Cross Domain Tracking

What is cross-domain tracking?

Google Analytics uses your website’s domain name to track visitors. That means that if a visitor clicks a link on your website and it takes them to a different domain name, Google Analytics tracks this like it’s two separate users and counts two visits.

This can happen when a visitor to your website clicks through to your booking engine, which has a different domain name from your main website.

You can stop Google Analytics from doing this by enabling a technical feature that’s called ‘cross-domain tracking’. This makes sure Google Analytics only tracks each of your website’s users once, even if they visit more than one domain name.

To make this happen, you need to set up what are known as ‘referral exclusions’ on your Google Analytics account. Here’s how to do this:

  1. Log in to your Google Analytics account.
  2. Click on ‘Admin’ in the bottom left-hand corner of the page

  3. Click on ‘Tracking Info’ in the ‘Property’ section on the right-hand side of the page

  4. Choose ‘Referral Exclusion List’ from the drop-down menu

  5. Click on ‘Add Referral Exclusion’

  6. Type ‘’ into the ‘Domain’ box and then click on ‘Create’

  7. In the same ‘Domain’ box, type the domain name of your property’s website without the ‘www’ (for example, ‘’) and then click on ‘Create’ again.