How to write a great property description

When a potential guest lands on your website, you want to make sure you provide them with all the information they need to make a booking. It’s important to have a property description that includes a lot of details about your facilities, amenities and location.  

Here are some topics that we recommend you include: 

  • Property: Highlight your property’s top amenities and stand-out facilities. Whether you have spacious, air-conditioned rooms, an outdoor pool or a relaxing garden, these differentiating factors can be what convinces potential guests to book.
  • Location: Guests want to know where you’re located in relation to your area’s top attractions. Provide plenty of details about what’s around you, including walking distances and transport options. 
  • Type of accommodation: Who is your target audience? Do you cater primarily to couples, business travellers or backpackers? Knowing your audience will help you highlight the features of your property that interest them most.