How to write a great meta description

What is a meta description and why is it important?

When someone performs a search on a search engine, the meta description is the little description that appears under each search result. It may look insignificant, but choosing the right words for your meta description can have a major effect on how many search results you appear in.

Here are some aspects to consider when writing your meta description:

  • Make sure each meta description on your website is unique and original
  • Include keywords like which type of property you have (hotel, B&B, etc.), your target market (family, students, etc.) and one or two main selling points of your property (WiFi, free breakfast, swimming pool, etc.)
  • Write no more than 320 characters
  • Write complete sentences with correct spelling and punctuation
  • Be compelling. Give searchers a reason to click on your website over one of your competitors.