What is a meta description and why is it important?
When someone performs a search on a search engine, the meta description is the little description that appears under each search result. It may look insignificant, but choosing the right words for your meta description can have a major effect on how many search results you appear in.
Here are some aspects to consider when writing your meta description:
Make sure each meta description on your website is unique and original
Include keywords like which type of property you have (hotel, B&B, etc.), your target market (family, students, etc.) and one or two main selling points of your property (WiFi, free breakfast, swimming pool, etc.)
Write no more than 320 characters
Write complete sentences with correct spelling and punctuation
Be compelling. Give searchers a reason to click on your website over one of your competitors.