Keep your bounce rate low

What is bounce rate and how does it affect my page?

Bounce rate is an industry term that refers to how many visitors to your page left after only seeing one page. It’s an important metric when it comes to determining how engaging your page is for visitors – and it’s also one of the factors that search engines like Google look at when deciding how relevant your website is.

You should be aiming to keep your bounce rate as low as possible – ideally, under 40%. If your bounce rate is higher than that, consider rejigging your photos, website structure or promotion displays to get people clicking and engaging with your website.

To work out why people are bouncing off your site (i.e. clicking through to it only to leave almost immediately), you can look at your Top Bounce Sources. These are the websites that people reach your website from, but the ones which account for the most bounces. This is relevant because to keep your bounce rate low, the people visiting your site need to come from the right place. If they’re not really looking for a property that matches yours, then you might consider changing which of your partners link to your website.

To see this information, follow these steps:

  1. Log in to your dashboard.
  2. Click on the ‘Analytics’ tab and in the drop-down menu, select ‘Website visitors’.
  3. Click on ‘Bounce rate’. There, you’ll see the bounce rate of each of the external links that lead visitors to your website.