A 301 redirect is a technique to make sure that your existing website address that you might have for years leads to your new website powered by BookingSuite. It is highly recommended so that guests can still easily find your new website.
Over the past few years, or however long you have had your website, you have naturally been building up your SEO (search engine optimization) or pagerank. In order to maintain the ranking, search engines need to be informed - via 301 Redirect - where the new site lives. In addition, the redirect will also point guests who would like to book a night on property to the new website automatically. This is essentially the forwarding address of the internet.